When is good good enough?
That question provoked an interesting discussion on LinkedIn last week.
The debate really boiled down to the following question: “Where exactly should we set the bar for voluntary climate action?”
Auden Schendler, a frontline environmentalist and someone I very much respect, shared an article on LinkedIn questioning Apple’s claims of climate progress. I was surprised by Auden’s critical commentary and also surprised that it had earned the concurrence of Joe Romm, a prominent climate intellectual whom I greatly respect.
My response won’t surprise diligent readers of The Instigator: I think highly of Apple and its voluntary climate commitments and said so.
Indeed, I can’t really think of any other company doing better than Apple (other than perhaps Patagonia, which is in a league of its own).