Mark R. Tercek and Jonathan S. Adams
What is nature worth? The answer to this question is revolutionizing the way we do business.
My book, Nature’s Fortune, co-authored with science writer Jonathan Adams, argues that nature is not only the foundation of human well-being, but also the smartest commercial investment any business or government can make. In the book, we provide a framework for public and private sector leaders to account for nature in financial terms, and then incorporate that value into their organization’s decisions and activities, just as habitually as they consider cost, revenue, and ROI.
This understanding of “natural capital”—nature as a quantifiable asset—has the potential to motivate entire industries to invest in nature on a new level, which could, in turn, exponentially accelerate the environmental progress of the last several decades.