What’s Up with EVs
Affordability seems to be at the top of everyone’s minds these days. It’s discussed at kitchen tables. It underlies most media stories. And it’s front and center in our elections. Recent US political winners ran campaigns based on affordability politics.
So, if we want to encourage consumption of a certain product, we should be doing everything we can to make it more affordable, right?
Unfortunately, here in the US we are doing just the opposite with Electric Vehicles (EVs).