Get to Know: Adam Rein

And how his team helps people invest for good

As I’ve reported many times in this newsletter, one of the best parts of my work is that I get to meet very cool people who do a lot to make the world a better place.

One of these people is Adam Rein, Co-Founder and CEO of CapShift. CapShift is an early-stage company that helps impact capital investors—both individuals and institutions—support for-profit and nonprofit enterprises in their efforts to drive positive outcomes.

Let me note that I’m a big fan of Adam and his team, and therefore I’m both an investor in CapShift and a client. I’ll also note that this newsletter should not be read as investment advice—that’s not what we do. Get yourself good professional advice if you’re inclined to pursue these opportunities.

When I first met Adam and his team, I told them that I was looking for investment opportunities that would address climate and biodiversity challenges. I also said I was willing to accept more risk and/or lower returns versus the usual market-based offerings because my top priority for these investments would be to achieve impact. The CapShift team got to work and brought me a number of very interesting investment opportunities that seek to do exactly that. This category of “impact first” investing—kind of in between philanthropic and return-maximizing—is very promising in my view and can likely unlock a lot of progress.

I’m very happy to introduce you to Adam and team. We always like to profile how people can build positive and rewarding careers. And we also want to highlight ideas on how impact investing can be scaled.

Meet Adam.